STANFORD
Entertainment Lab
A creative research lab that explores what, why and how young audiences consume.
A creative research lab that explores what, why and how young audiences consume.
Gen Z is the future of entertainment—but the industry is failing to keep up with us.
Default to social
GenZ finds social media easier, more accessible than film/TV.
Default to social
GenZ finds social media easier, more accessible than film/TV.
Wasted searching
Over 100 hours are spent per user searching for content, every year.
Wasted searching
Over 100 hours are spent per user searching for content, every year.
Churn monthly
Churn rates are escalating among younger audiences.
Churn monthly
Churn rates are escalating among younger audiences.
Feel misunderstood
Most of GenZ feels the interfaces they interact with don't 'get them'.
Feel misunderstood
Most of GenZ feels the interfaces they interact with don't 'get them'.
Gen Z is the future of entertainment—but the industry is failing to keep up with us.
Default to social
GenZ finds social media easier, more accessible than film/TV.
Wasted searching
Over 100 hours are spent per user searching for content, every year.
Churn monthly
Churn rates are escalating among younger audiences.
Feel misunderstood
Most of GenZ feels the interfaces they interact with don't 'get them'.
That is why exist: to help shape what comes next.
STANFORD ENTERTAINMENT LAB
STANFORD ENTERTAINMENT LAB
That is why exist: to help shape what comes next.
STANFORD ENTERTAINMENT LAB
What we do
We help the entertainment industry adapt in an era dominated by big tech— through understanding audiences, designing smarter experiences, and telling better stories.
What we do
We help the entertainment industry adapt in an era dominated by big tech— through understanding audiences, designing smarter experiences, and telling better stories.
Cultural Foresight
We research emerging behaviors in media—how young people discover, choose, and emotionally connect with content.
Experience Innovation
We use design thinking to craft experiences, product flows, and audience engagement strategies that resonate with GenZ.
Flow polish
Target emotion
Target emotion
Design moment
Design moment
Customize flow
Customize flow
Test triggers
Test triggers
Track reactions
Track reactions
Launch
Launch
Ongoing design
6
Narrative Systems
We create the frameworks that help teams tell better stories to GenZ, ensuring emotional resonance across platforms.
10:45
Archie
Today 10:17
I've got the perfect film for tonight…
Concept
Incubation
We play with our own ideas.
Cultural Foresight
We research emerging behaviors in media—how young people discover, choose, and emotionally connect with content.
Experience Innovation
We use design thinking to craft experiences, product flows, and audience engagement strategies that resonate with GenZ.
Flow polish
Target emotion
Design moment
Customize flow
Test triggers
Track reactions
Launch
Ongoing design
6
Narrative Systems
We create the frameworks that help teams tell better stories to GenZ, ensuring emotional resonance across platforms.
10:45
Archie
Today 10:17
I've got the perfect film for tonight…
Concept
Incubation
We play with our own ideas.
Selected work
Selected work
Our Work
Selected work
Our Work
Ways we work
Ways we work
Ways we work
Research
We study how GenZ engages with entertainment—emotionally, behaviorally, culturally.
Research
{
01
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Products
{
02
}
Narratives
{
03
}
Strategy
{
04
}
Research
We study how GenZ engages with entertainment—emotionally, behaviorally, culturally.
Research
{
01
}
Products
{
02
}
Narratives
{
03
}
Strategy
{
04
}
Research
We study how GenZ engages with entertainment—emotionally, behaviorally, culturally.
Research
{
01
}
Products
{
02
}
Narratives
{
03
}
Strategy
{
04
}
STANFORD ENTERTAINMENT LAB
STANFORD ENTERTAINMENT LAB
5+
5+
STANFORD ENTERTAINMENT LAB
5+
Meet our team
We're a diverse group of designers, psychologists, and engineers driven by a belief in the power of stories to make the world a better place.
Meet our team
We're a diverse group of designers, psychologists, and engineers driven by a belief in the power of stories to make the world a better place.
3
Story-first minds
Filmmakers & creatives
3
Story-first minds
Filmmakers & creatives
3
Story-first minds
Filmmakers & creatives
4
Design-driven builders
Detail-obsessed designers
4
Design-driven builders
Detail-obsessed designers
4
Design-driven builders
Detail-obsessed designers
2
Creative engineers
Emotion-led technologists
2
Creative engineers
Emotion-led technologists
2
Creative engineers
Emotion-led technologists
